Marketing Analytics & Attribution Leader
Adam Snyder | Marketing Attribution, Tracking & Measurement Systems
I design and implement end-to-end tracking systems across GA4, GTM, and ad platforms, enabling accurate attribution, better optimization, and real business impact.
✔ 100+ tracking implementations with near-zero error rate
✔ Built cross-domain tracking for full user journey visibility
✔ Created Power BI dashboards used by senior leadership
✔ Led trainings & created SOPs for analytics and tracking teams
💬 Ask my AI anything about my experience, projects, or skills
Featured Projects
Tech Ops Performance Dashboard & Reporting System
Tech Ops Tracker/SharePoint → Power BI Data Model → Leadership Reporting
Built a Power BI reporting system that transformed operational task data into a clear view of team performance, workload, platform mix, and completion trends.
• Designed a Power BI dashboard to track Tech Ops work across task type, status, difficulty, and platform
• Connected and modeled SharePoint-based tracker data to support cleaner reporting and drilldown analysis
• Built views for leadership to monitor team output, in-progress vs. completed work, and client-level performance
• Turned raw operational data into actionable reporting that improved visibility into team capacity and workflow trends
Power BI • SharePoint • Data modeling • Dashboard design • Operational reporting
Result: Gave leadership a centralized view of Tech Ops performance instead of relying on scattered tracker data.
Tech Ops Performance Dashboard & Reporting System
Tech Ops Tracker/SharePoint → Power BI Data Model → Leadership Reporting
Read more…
HIPAA-Compliant Tracking & Data Governance Implementation
Healthcare Website → Secure Tracking Layer (Freshpaint) → Analytics & Ad Platforms
Designed and implemented a HIPAA-compliant tracking framework that enabled marketing measurement while protecting sensitive user data.
• Implemented privacy-safe tracking using Freshpaint to control and route data before sending to analytics and ad platforms
• Prevented PHI exposure while maintaining accurate event tracking across GA4 and media platforms
• Aligned marketing measurement with compliance requirements without sacrificing visibility into performance
• Partnered with stakeholders to ensure tracking strategy met both legal and business needs
Freshpaint • GA4 • GTM • Data governance • Privacy-safe tracking
Result: Enabled compliant marketing measurement in a regulated environment without losing critical performance insights.
HIPAA-Compliant Tracking & Data Governance Implementation
Healthcare Website → Secure Tracking Layer (Freshpaint) → Analytics & Ad Platforms
Read more…
Cross-Domain Tracking & Full Funnel Visibility
Bank Website→Loan/New Account Application Site→Application Submitted
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Cross-Domain Tracking & Full Funnel Visibility
Bank Website→Loan/New Account Application Site→Application Submitted
Implemented end-to-end cross-domain tracking to connect user journeys from initial visit through conversion across multiple platforms.
• Designed GA4 event architecture to track users across website → application → conversion flow
• Implemented cross-domain tracking to eliminate session breaks and attribution gaps
• Identified drop-off points across the funnel to improve conversion visibility
• Ensured accurate attribution for paid media optimization and reporting
GA4 • GTM • Cross-domain linking • Data layer design
Result: Eliminated attribution gaps and unlocked full-funnel visibility, allowing marketing teams to optimize campaigns with confidence.
I work across analytics, tagging, and media platforms to build accurate tracking, reliable attribution, and actionable reporting.
WHAT I DO
Measurement Systems That Drive Real Marketing Decisions
I design tracking, attribution, and reporting systems that turn fragmented marketing data into clear, actionable insights.
📊 Tracking & Measurement Systems
- GA4 implementation and event architecture design
- GTM tagging across client-side and server-side environments
- Cross-domain and full-funnel tracking implementation
Data Modeling & Reporting
- GA4 and BigQuery data pipeline development
- Power BI dashboards for operational and marketing performance
- Data modeling to support marketing analysis and decision-making
- Translating data into actionable insights, not just reporting
📈 Attribution & Media Optimization
- Measurement across DV360, CM360, and Amazon DSP
- Conversion tracking design and deduplication strategy
- Campaign-level performance analysis and optimization insights
Explore how I design and implement these systems → Ask my AI
INTERACTIVE EXPERIENCE
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EXPERIENCE & IMPACT
Real-World Impact & Experience
I’ve built and optimized tracking, attribution, and reporting systems across real client environments — improving measurement accuracy, performance visibility, and decision-making.
Cox Media — Digital Advertising Analyst II
Built and implemented 100+ tracking solutions across GA4, GTM, and ad platforms with near-zero error rate.
• Designed cross-domain tracking systems to connect full customer journeys across web → application flows
• Led internal training on UTMs, conversions, and measurement strategy across teams
• Built Power BI dashboards to centralize Tech Ops performance, workload, and capacity insights
• Partnered on privacy-safe tracking implementations (Freshpaint) for regulated healthcare environments
Result: Improved measurement accuracy, reduced tracking errors, and enabled more reliable performance optimization across campaigns.
Tracking Systems
• GA4 + GTM event architecture design
• Server-side tagging implementations
• Cross-domain and iframe tracking solutions
• Scalable tracking frameworks across multiple clients
Attribution & Media Measurement
• Conversion tracking across Google, Meta, DV360
• Deduplication strategies using event_id / transaction_id
• Campaign-level performance measurement and optimization
• GA4 → ad platform data integrations
Data & Reporting
• Power BI dashboards with drilldowns and segmentation
• BigQuery + GA4 data pipelines
• Data modeling for marketing analysis
• Translating data into actionable insights for teams
NEXT STEPS
Let's Talk
If you’re looking for someone who can build reliable tracking, clean attribution, and actionable reporting, I’d love to connect.